Beyond Big Data: Using Social MDM to Drive Deep Customer by Martin Oberhofer,Eberhard Hechler,Ivan Milman,Scott

By Martin Oberhofer,Eberhard Hechler,Ivan Milman,Scott Schumacher,Dan Wolfson

Drive robust enterprise worth via Extending MDM to Social, cellular, neighborhood, and Transactional Data

 

Enterprises have lengthy depended on grasp facts administration (MDM) to enhance customer-related procedures. yet MDM was once designed basically for established facts. this present day, an important details is more and more captured in unstructured, transactional, and social codecs: from tweets and fb posts to name heart transcripts. regardless of instruments like Hadoop, extracting usable perception is difficult—often, simply because it’s so tricky to combine new and legacy info sources.

 

In Beyond giant Data, 5 of IBM’s prime info administration specialists introduce strong new how you can combine social, cellular, situation, and conventional info. Drawing on pioneering event with IBM’s firm shoppers, they express how Social MDM might help deepen relationships, enhance prospect focusing on, and completely have interaction buyers via cellular channels.

 

Business leaders and practitioners will become aware of robust new how you can mix social and grasp facts to enhance functionality and discover new possibilities. Architects and different technical leaders will discover a entire reference structure, in-depth insurance of correct applied sciences and use circumstances, and domain-specific top practices for his or her personal projects.


Coverage Includes

  • How Social MDM extends basic MDM ideas and techniques
  • Architecting Social MDM: elements, capabilities, layers, and interactions
  • Identifying excessive price relationships: individual to product and individual to organization
  • Mapping Social MDM structure to express items and technologies
  • Using Social MDM to create extra compelling purchaser experiences
  • Accelerating your transition to highly-targeted, contextual marketing
  • Incorporating cellular information to enhance worker productivity
  • Avoiding privateness and moral pitfalls all through your ecosystem
  • Previewing Semantic MDM and different rising trends

 

 

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